The Sonari Journal

News, guides & artist stories.

Pricing tactics, marketing playbooks, and interviews with artists making a living direct-to-fan.

Guide

Pricing your single: what indie artists charge in 2026

We analyzed 50,000 releases on Sonari to find the sweet spot between conversion and revenue per fan.

May 21, 2026 6 min read
Playbook

The IG → buy-link funnel that converts at 12%

A step-by-step breakdown of the story → preview → buy link flow that's outperforming everything else right now.

May 18, 2026 8 min
Interview

How NOVA RAE turned 10k followers into $40k a year

No label. No distributor. Just one buy link and a clear story. Here's exactly what she did.

May 15, 2026 12 min
News

Sonari adds music video sales & fan donations

Two of the most requested features ship this month — including a one-click tip jar.

May 10, 2026 3 min
Guide

Mastering for streaming AND downloads (without two masters)

An audio engineer's take on the loudness war in the post-DSP era.

May 4, 2026 9 min
Op-Ed

Why Spotify will never be enough — and what to build instead

$0.003 per stream is not a business. Direct-to-fan is.

Apr 28, 2026 7 min

Want the next playbook in your inbox?

Real tactics from real indie artists. No spam, ever.